Privacy Policy
Last Updated: January 2026
EI Richmond ("we," "us," "our," or "Company") operates the website eirichmond.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services related to sports betting in Canada.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, mailing address, and phone number when you voluntarily submit this information through contact forms or registration.
- Technical Data: IP address, browser type, operating system, referring URLs, and pages visited on our website.
- Cookies and Tracking: Information collected through cookies, web beacons, pixels, and similar tracking technologies to enhance your browsing experience.
- Usage Data: Information about how you interact with our website, including clicks, time spent on pages, and affiliate links you follow.
- Device Information: Device type, unique device identifiers, and mobile network information.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services.
- To track affiliate commissions and performance metrics related to sports betting platform referrals.
- To conduct analytics and understand user behavior on our website.
- To send you promotional materials, newsletters, and updates (with your consent).
- To respond to your inquiries and customer service requests.
- To comply with legal obligations and enforce our terms of service.
- To detect, prevent, and address fraud or security issues.
Cookie Policy
Our website uses cookies and similar tracking technologies to enhance functionality and analytics. The types of cookies we use include:
- Essential Cookies: Required for the website to function properly (e.g., session management).
- Analytics Cookies: Help us understand how visitors use our website and measure site performance.
- Affiliate Tracking Cookies: Track referrals and commissions from sports betting platforms we promote.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You may opt-out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Please note that disabling cookies may affect website functionality. You can also visit www.youradchoices.ca to opt-out of behavioral advertising in Canada.
Third-Party Links
Our website contains links to third-party websites, including sports betting platforms and casino affiliate partners. We are not responsible for the privacy practices or content of these external websites. Each third-party site has its own privacy policy, and we encourage you to review them before providing any personal information. Your use of third-party websites is governed by their respective terms and privacy policies, not ours.
Your Rights
As a resident of Canada, you have the following rights regarding your personal information:
- Right to Access: You may request access to the personal information we hold about you.
- Right to Correction: You may request that we correct inaccurate or incomplete personal information.
- Right to Deletion: You may request deletion of your personal information, subject to legal retention requirements.
- Right to Withdraw Consent: You may withdraw consent for marketing communications at any time.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
To exercise any of these rights, please contact us using the information provided in the Contact Us section below.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Affiliate tracking data may be retained for up to 12 months for commission verification purposes. You may request deletion of your data at any time, subject to our legal obligations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:
Email: privacy@eirichmond.com
Website: eirichmond.com
We will respond to your request within 30 days or as required by applicable Canadian privacy law.